Kwun Tong APM | apm Collaborates with Local Popular Cat IP Kingyo Neko for the First Time to Present the Autumn Romantic Installation "Meowlit Dreamland" Starlight Dream Garden

Description

This autumn, SHK PPT's flagship mall apm will collaborate for the first time with Hong Kong's locally created popular cat IP "Kingyo Neko" to present the large-scale festive installation "Meowlit Dreamland Starlight Dream Garden." Located in the mall's atrium, this installation creates a fantastical starlight dream garden, offering visitors a unique and dazzling autumn experience. A giant Kiyo, over 5 meters tall, presides over the center of the garden, accompanied by several adorable character companions exploring an immersive, colorful space. Together, they guide visitors through a fairy-tale world woven with radiant flowers, bright moonlight, and dreamy lighting, inviting everyone to embark on a romantic and heartwarming autumn adventure.

In addition, apm will launch a series of exciting programs and shopping discounts starting in September, sharing the joy of autumn with everyone! On the evening of the Mid-Autumn Festival, the world champion of the Yo-Yo World Championships will perform alongside a series of shows, creating a trendy party night; Hong Kong singer Serrini and Golden Child member Choi Sung-yoon (Y) from South Korea will each visit apm to hold album and new song release events; Hong Kong athletes will visit before the Asian Games to share insights and offer professional demonstrations, igniting the Asian Games spirit; the pop-up store will feature the "Pokémon Trading Card Game - New Trainer Journey" event and the "Mario Kart" challenge; additionally, a new Beyblade free battle zone will be introduced, bringing together intergenerational toys and sparking passionate excitement.

Moreover, joint pop-up stores from Joint Publishing, Broadway, LOG-ON, and Dyson will launch new products and shopping discounts during this period. The "Joint Publishing Joyful Reading Festival" will extend regular business hours until 11 PM, and until midnight on Fridays and Saturdays, offering night owls the annual "Night Book Market." The Point members who spend a specified amount at the mall can redeem Emperor Garden Mooncake Gift Sets and electronic coupons worth up to HK$240, along with various dining discounts from over 10 restaurants, inviting everyone to meet and gather at apm!

Healing and Adorable Local Popular IP "Kingyo Neko" Makes Its Debut at apm

The main character of "Kingyo Neko," Kiyo, is a pure white, adorable goldfish cat with a special affinity for goldfish. Kiyo often wears a wig shaped like a goldfish head, hoping to get closer to and meet more goldfish friends. Kiyo later befriends two characters with contrasting personalities—sweet and cute peach goldfish cat Momo and cheerful, lively mandarin goldfish cat Mikan. The trio embarks on a wondrous journey together, searching for goldfish willing to become friends, conveying messages of friendship, companionship, and the courage to explore. Coinciding with the Mid-Autumn Festival, "Kingyo Neko" spreads the blessing of "reunion" through the "Meowlit Dreamland Starlight Dream Garden"!

Five Dreamy Scenic Spots Create a Romantic Autumn Journey—Your Complete Photo Spot Guide

The "Meowlit Dreamland Starlight Dream Garden" is filled with stunning sights, designed as a complete photo spot guide for visitors. We welcome you and your loved ones to follow the guide, capturing the romantic autumn memories!

First Stop: "Meowlit Dreamland" Dream Stage
5-Meter-Tall Kiyo Presides Over the Center, Inviting You to Enter the Dreamland

The main installation, "Dream Stage," standing over 5 meters tall, is designed in soft pink and purple tones, combining starry skies, blooming flowers, and moon elements to create a dreamy fairy-tale Mid-Autumn garden scene. The giant Kiyo, perched at the center of the garden, transforms into a gentle guardian of the moonlit night, quietly protecting the entire Starlight Dream Garden and the Mid-Autumn Festival. The round, adorable white figure, paired with soft, enchanting lighting effects, is sure to become the most eye-catching photo spot, accompanying everyone as they stroll through the flower garden under the bright moonlight, welcoming the Mid-Autumn Festival filled with reunion blessings.

Second Stop: "Meow Archway"
Pass Through the Cat Archway to Explore Mikan's Lovingly Watered Starlight Dream Garden

The energetic mandarin goldfish cat Mikan makes a surprise appearance beside the "Meow Archway," happily welcoming every visitor to the Starlight Dream Garden. Holding a cute flower-shaped watering can, Mikan infuses the garden's plants with vitality and energy. Follow Mikan's footsteps to explore the wondrous journey through the Starlight Dream Garden, adorned with blooming flowers.

The "Meow Archway" design combines elements of the moon, clouds, and flowers, complemented by playful cat ears, creating an adorable smile-inducing scene. Suspended glowing orbs add a dreamy atmosphere to the archway, and as you pass through under the soft lighting, you immediately step into a fairy-tale world, making it a must-photograph hotspot upon entry.

Third Stop: "Dream Signpost"
Join Kiyo, Momo, and Mikan on a Journey to Find Dreams

After passing through the "Meow Archway," you'll encounter Momo, holding a magical star wand, standing beside the Dream Signpost, guiding everyone on a fantastical journey. The signpost, decorated with flowers and character elements, infuses the dreamy scene with fairy-tale charm and magical energy. Momo waves her magical star wand, blessing the upcoming journey for herself, Kiyo, and Mikan as they search for goldfish friends. We invite you to join them, embarking together into the Starlight Dream Garden filled with friendship, companionship, and reunion blessings.

Fourth Stop: "Starry Slide"
Gliding Through the Galaxy, Flying with Meteor Showers Across the Enchanting Starry Sky

On the other side of the garden, Kiyo joyfully plays on the Starry Slide, sliding down with excitement and nervousness, embarking on a surprising Mid-Autumn adventure through the galaxy, showcasing her lively and adorable side, adding a touch of whimsy to the garden. The Starry Slide is surrounded by glowing planets of various sizes and soft-colored flower fields, allowing visitors to glide through the galaxy, flying alongside meteor showers, immersing themselves in the vast starry sky.

Fifth Stop: "Mirror of Ten Thousand Flowers"
Mirror Ceiling Extends 360 Degrees, Creating a Stunning Dreamy Moonlit Kingdom

Entering the "Dream Stage," you immediately immerse yourself in the 360-degree infinite extension of the dreamy moonlit kingdom created by the "Mirror of Ten Thousand Flowers"! As the most immersive experience zone of the entire exhibition, the "Mirror of Ten Thousand Flowers" uses a mirrored ceiling to infinitely reflect the floral patterns and colorful lighting effects surrounding the area, creating a kaleidoscopic, visually stunning space. Step inside and fully immerse yourself in the infinite dreamy moonlit kingdom, capturing artistic photos to record the beauty of the moonlit realm.

apm × Kingyo Neko "Meowlit Dreamland Starlight Dream Garden" Large-Scale Mid-Autumn Themed Decoration
Event Dates: September 16, 2026, to November 1, 2026
Opening Hours: 11:00 AM to 11:00 PM
Location: Atrium of apm (Exit A, Kwun Tong MTR Station) 

Exciting Programs and Discounts Starting in September, Extending the Joy of Autumn

The joyful atmosphere gathered by "Meowlit Dreamland Starlight Dream Garden" will continue infinitely with a series of exciting programs and shopping discounts starting in September! apm will launch over 10 activities and mall discounts, including Mid-Autumn parties, outdoor movie nights under the stars, Hong Kong and Korean entertainment, Asian Games-themed activities, pop-up stores, mooncake gift sets and coupons for spending a specified amount, dining discounts from multiple restaurants, as well as the "Pokémon Trading Card Game - New Trainer Journey," "Mario Kart" challenge, and Beyblade free battle zone, accompanying everyone through the delightful autumn season!

World Yo-Yo Champion Lands at "Trendy Mid-Autumn Party Night"—Outdoor Starry Cinema and Pet-Friendly Celebrations for Reunion

On the evening of the Mid-Autumn Festival, September 25, the "apm Trendy Mid-Autumn Party Night" will celebrate with everyone all night long! The celebration will feature a series of exciting activities from dusk until late night, immersing everyone in the Mid-Autumn Festival atmosphere. Led by Chen Junxi, the 2026 World Yo-Yo Championships double-hand freestyle champion, the event will include magic, acrobatics, K-Pop dance, and children's choir performances, welcoming the Mid-Autumn Festival with popularity and laughter. That evening, apm L2 Garden will transform into an "Outdoor Starry Cinema," allowing everyone to enjoy the bright moonlight while watching movies. The venue will also feature various glowing amusement facilities and fun booths, including popular face painting and balloon art interactive experiences. A special pet-friendly photo zone will be created, welcoming you to bring your furry friends for a warm and unforgettable Mid-Autumn Festival!

Serrini Releases New Album and Special Project—Korean Star Choi Sung-yoon Sings New Cantonese Song for the First Time 

Hong Kong singer-songwriter Serrini and Golden Child lead vocalist Choi Sung-yoon (Y) from South Korea will take turns appearing at apm, bringing a series of audio-visual delights with their Hong Kong and Korean charm. Serrini will release her new album "Beware of Female Stars" and new music video, performing live on-site. She will also exclusively unlock hidden images and creative notebooks from the new album, interacting with fans holding entry tickets. The creative Serrini will announce a new surprise project during the event, eagerly anticipated by the city. Additionally, Golden Child member Choi Sung-yoon (Y) will visit apm in Hong Kong on September 10 to hold a new song release event, performing his new Cantonese song "I STILL WAITING" for the first time, discussing the creative concepts and musical breakthroughs of his new single album with fans.

Hong Kong Athletes Visit to Share and Demonstrate, Igniting the Asian Games Spirit

The 20th Asian Games will be held from September to October, and Hong Kong athletes are fully prepared to strive for excellence on the competition field. Before the team departs, apm will host the "HKACED Annual Event 'Worry-Free Dream Chasing · Inheriting Sports'" to provide maximum support! The venue will display the 2026 Asian Games team uniforms and athlete quote photo spots, conveying the passionate spirit of sports to visitors. There will also be four interactive games themed around the 75th anniversary of the Hong Kong Sports Association and Olympic Committee; collect the required game stamps to redeem精美纪念品 for free. Hong Kong team members will visit to share insights and offer professional demonstrations. Supporters of the Hong Kong team must not miss the meet-and-greet with the Hong Kong team mascot "Kin Zai." apm will also broadcast key matches live, inviting everyone to join in the excitement of this once-every-four-years Asian sports event!

Joint Pop-Up Store Discounts from Joint Publishing, Broadway, LOG-ON, and Dyson

From September to October, Joint Publishing, Broadway, LOG-ON, and Dyson will host pop-up stores, offering popular discounts and activities. The "Joint Publishing Joyful Reading Festival" kicks off first, helping everyone with Back-to-School, featuring a night book market with various bestsellers, children's and teen books, lifestyle inspiration books, and numerous discounts; concurrently, "Broadway Happy Learning Land" gathers major brand computers, TVs, and peripherals available at limited-time discounts; followed by the "Dyson Camerajet Dental Experience Pavilion" in mid-September, showcasing the first electric toothbrush equipped with a camera, revolutionizing traditional oral care with smart technology; the "LOG-ON Pop-Up Store" will curate the latest popular IP products, selected cameras, and trendy electronics, hosting IP anniversary themes and meet-and-greets in October. The pop-up stores will take turns appearing, bringing a series of surprises.

Passionate Gathering! Pokémon Card New Trainer Journey, Mario Kart Challenge, Beyblade Battles

From now until September 9, the "Joint Publishing Joyful Reading Festival" will feature various popular Pokémon merchandise and photo spots, including the latest expansion packs "Emerald Storm," "Inferno Blaze X," "Ninja Spin," and "Abyssal Gaze." On weekends, the "Pokémon Trading Card Game - New Trainer Journey" event will be held. Beginners will receive step-by-step instruction from experts on how to play, no cards required to participate, and upon completing the tutorial, they will receive a set of essential battle items; starting September 3, "Broadway Happy Learning Land" will host the "Mario Kart Challenge." Spend a specified amount on-site to challenge designated tracks, with the top 2 fastest participants winning a Nintendo Switch 2. Complete the in-mall product experience and "Circuit Maze" challenge to receive a themed water bottle and electronic coupons for discounts on selected brand computers. The fastest participant in the lap challenge will also receive a Nintendo Switch 2 Joy-Con 2 set; the newly launched "Beyblade Free Battle Zone" awaits you to summon friends and join thrilling battles, igniting the Beyblade fighting spirit.

Spend a Specified Amount to Redeem Emperor Garden Mooncake Gift Sets and Up to HK$240 Coupons
Over 10 Dining Outlets Offer Multiple Food Discounts

From September 18 to October 31, The Point members who spend HK$100 or more at apm "Earn Points" merchants will earn one electronic stamp, redeemable for dining or retail electronic coupons, with a maximum value of HK$240; from September 4 to 22, The Point members who spend a specified amount in a single day at apm "Earn Points" participating merchants using electronic currency can redeem selected Emperor Garden Hotel mooncake gift sets—spend HK$3,500 to receive a box of mini low-sugar salted egg yolk lotus seed paste mooncakes, or spend HK$3,000 to receive a box of mini mooncakes with butterfly cookies, sharing a delicious Mid-Autumn Festival with family and friends. Additionally, from now until December 31, apm will collaborate with over 10 dining outlets in the mall to offer exclusive food discounts for Kwun Tong district office workers, including Happy Lemon offering free upgrades to large iced drinks with any medium iced drink purchase, Green Tea Restaurant offering HK$50 off for dine-in orders over HK$300, and KFC offering a classic egg tart with any "KFC Solo Meal" or "KFC Crispy Combo" purchase. More delicious discounts will be launched soon—stay tuned!